The prices are also linked to the gold price of the day. Arun says the company accepts that easy returns are part of providing a good shopping experience for customers, especially in the fashion category. So instead of curbing returns, the site has made it even easier with an ‘Auto Exchange’ feature on the app. If a customer has placed an order for a piece of clothing and then realises that the size could be wrong, he or she can just change the size and Amazon will change the order. “That one click triggers a lot of processes in the backend like changing the product if it has already been packed
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